My Most Repurchased Makeup Items


Being a beauty junkie comes with some challenges, one being the fact that I constantly want to try the newest and highest reviewed makeup products available.  Another symptom of a beauty junkie is the grass is always greener mindset.  Meaning, you may think you've found your favourite makeup brand or product, but you feel the need to keep trying other or new products "just in case" that ones better.  This is a hard mindset to crack and it can lead to empty wallets and endless disappointment.

Although I am always on the hunt for the latest and greatest, I have settled on a few personal classics that I replace immediately when used up.  These are my "safe" products that I constantly reach for, especially day-to-day when I don't have to think twice about the application.  I am excited to share some of my absolute all time favourites, some of which I have been using for over a decade!        

MARC JACOBS BEAUTY | Marc Jacobs Re(marc)able Full Cover Foundation Concentrate

Repurchased: 4 Times 

I first used this foundation in Fall of 2015 and by then Marc Jacobs Beauty was only a couple years old.  This foundation quickly became a cult-classic with full coverage foundation lovers, including myself.  Fun fact, it used to cost $69 CAD at Sephora but they recently lowered the price to $64 CAD - win!  The bottle lasts a very long time as a little goes a long way, therefore I have repurchased this foundation four times.  

L'OREAL | True Match Lumi

Repurchased: 5 Times 

This is another drugstore cult-favourite product that gained popularity in 2013-2014.  The shade range is excellent and broken into undertones which is helpful as not all drugstores have testers!   This foundation provides a lightweight-medium coverage, that allows your natural glow to shine through.  This is my go-to foundation when running errands or when I need a really fast application because it's liquid-y and easy to work with.      

BENEFIT COSMETICS | Hoola Matte Bronzer

Repurchased: 8 Times 

I have been using Benefit Hoola for at least a decade, I have so much nostalgia and memories when I think of this product.  Fun fact: I used to swirl my brush in and apply ALL over my face when the tanned look was in *face palm*.  This was my first introduction to a bronzer that DIDN'T turn you orange, but gave you a nice natural tan.  It's also one of the first "higher-end" products I ever purchased.  I am a big fan of this bronzer and although lately I have been using Too Faced Chocolate Soleil, there will always be a special place in my makeup drawer for this bronzer.  


Repurchased: 5 Times

The first legit brow product I ever purchased or tried was the Brow Wiz from Anastasia Beverly Hills and I was HOOKED.  Brows didn't really become a huge thing until my early twenties and before that they were seriously neglected.  Luckily, I was born with some pretty full brows.  Once you go brow, you never go back.  Thus far, I have used Brow Wiz, Brow Pencil and now Brow Definer, all from the Anastasia Beverly Hills line.  I have tried other brands, but her brow products are unbeatable in my opinion.

TOO FACED COSMETICS | Better Than Sex Mascara 

Repurchased: 4 Times

What can I say, this mascara lives up to the hype.  It's the best mascara I have ever used and one of the top selling mascaras in the world!  I highly recommend this product for full volume and to lengthen lashes.  Not only is the product itself amazing, the packaging is also fabulous.  Mine usually lasts under 5 months because I use it so much.     

L'OREAL | Voluminous Mascara

Repurchased: 6+ Times

Another product that brings the nostalgia is the classic L'Oreal Voluminous Mascara.  L'Oreal has released various versions under the Voluminous name, but I always go back to the classic.  My mom used this mascara, which is how I discovered it when I first got into makeup!  I used this all throughout high school, along with lining my waterline with black - LOL.  I don't reach for this everyday as I prefer other mascaras, but I do love the brown waterproof version for the pool or beach days.  

MAC | Ruby Woo Retro Matte Lipstick

Repurchased: 4 Times

Before I got really into liquid lipstick, I was a MAC lipstick addict.  I probably have around 30 in my drawer right now.  Ruby Woo was my first quality matte red lipstick and to this day I am very much in love with this shade.  The blue undertones make your teeth look whiter and it's the perfect true red.  My current Ruby Woo is almost gone, so this will soon be 5 times repurchased!

URBAN DECAY | Naked Skin Weightless Complete Coverage Concealer

Repurchased: 4 Times

There are a few reasons I keep going back to this concealer.  One, it's very full coverage and does not sit into the lines under my eyes.  Two, I love the applicator which is a flexible wand allowing for easy application.  To be honest, I haven't used that many high-end concealers because I always repurchase this one as I love it so much!